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LuxV is the second largest global cosmetic retailer, known for its high-end fast beauty products. Makeup collections are based on the most recent beauty trends, with an emphasis on optimising certain aspects of the supply chain in order for these trends to be designed and manufactured quickly and inexpensively to allow mainstream consumers to buy high end cosmetics at a lower price.

Globally headquartered in London, it presently operates in 37 countries with over 3,000 stores across Europe and the Americas. As of last year, the company employed 116,000 staff globally in Sales, Supply Chain Management, Operations, HR and Finance, etc. As a global MNC, LuxV also follows a standardised recruitment process in its search for talent. Stores are typically staffed with Sales advisors, Managers, Visual Merchandisers, and Store/Inventory Controllers.

Recent Developments:

1. Corporate Management recently made a decision to expand into the Asia market.
Given its proximity and access into the rest of Asia, Singapore was chosen as the Regional HQ – with functions such as HR, IT, Finance, Sales and Supply Chain Management to support its planned expansion. Starting with a flagship store in Singapore, LuxV has aggressive expansion plans, and is aiming to have at least two (2) stores in each location – Singapore, Malaysia, Indonesia, China and Hong Kong within the next four (4) years.

A team of four (4) management staff from Global HQ will be relocated to Singapore to take up the following regional Asia positions: Asia Chief Executive (Alex Bane), Director for Sales and Supply Chain Management (Carson Jones), Chief Technology Officer (Dan Miller) and Finance Director (Mathew Smith)

2. LuxV business is facing competition with the growth of e-commerce, and aims to grow its share of the on-line business.
LuxV’s CEO (based in London) has openly shared his view that the current IT systems and applications are not ‘up-to-scratch’; grounded by his strong belief that offering an inspiring online shopping experience is the way to differentiate LuxV from other competitors. Currently, close to 70% of the IT spending budget is spent on systems maintenance, including its corporate website.

He has charged Jonas, the recently appointed Asia Chief Technology Officer (CTO), based in Singapore, to use the opportunity to launch an e-commerce model for Asia.

You are the newly hired HR manager for Singapore, reporting directly into the Global HR Director in London, with a dotted line to the Asia Chief Executive, Alex Bane.